INSIDE Farah’s Exclusive HELMUT LANG Private Shopping Birthday Party/Collection Preview PLUS HL PHOTOSHOOT!

Special thanks to everyone who attended my private birthday soirée and photoshoot at iconic clothing brand HELMUT LANG. HL has long been a staple of chic minimalist NYC fashion, to the point where it is almost a representative of the city’s ultra-cool aesthetic. The ever-hip HELMUT LANG flagship boutique in NYC’s SoHo neighborhood was kind enough to close its doors to the public for my event and HELMUT LANG collection photoshoot showcasing curated and handpicked ensembles from the all-new Spring collection by HL senior stylist Danielle. Guests sipped on champagne and nibbled on appetizers handed out by HELMUT LANG SoHo’s friendly employees, while watching me pose in curated looks from the new collection. They also enjoyed a 20% discount on all items and VIP after-hours access to the boutique plus complimentary HELMUT LANG + FARAH ZULAIKHA lip balms, a special watermelon-flavored colorless SPF 15 version of my bestselling lip balm line, created exclusively for guests of the event. The evening was topped off with a decadent custom cake by Huffpost contributor and celebrity baker Regina McRae of Grandma’s Secrets (check out her FABULOUS confections at www.grandmassecrets.com) who went above and beyond, as she hand-delivered my delicious vanilla buttercream birthday cake! TRULY A NIGHT TO REMEMBER!

(PHOTO CREDITS: VLAD SKYVOOD PLUS BONUS EVENT PHOTOS COURTESY OF GABRIELA PANDURU AT WWW.GABRIELALOVEWORLD.BLOGSPOT.COM)

Wearing the Spring 2015 collection for my exclusive Helmut Lang photoshoot, styled by HL senior stylist Danielle.

Wearing the Spring 2015 collection for my exclusive Helmut Lang photoshoot, styled by HL senior stylist Danielle. 

(STYLE NOTES: Pull-on leather leggings, $920; oversized tunic, $345; black asymmetrical sports bra, $90 at www.helmutlang.com. PHOTO CREDIT: Vlad Skyvood with styling by Helmut Lang senior stylist Danielle at Helmut Lang NYC SoHo Flagship).

Farah Zulaikha In Helmut Lang

(STYLE NOTES: Pull-on leather leggings, $920; oversized tunic, $345; black asymmetrical sports bra, $90 at www.helmutlang.com. PHOTO CREDIT: Vlad Skyvood with styling by Helmut Lang senior stylist Danielle at Helmut Lang NYC SoHo Flagship).

Farah Zulaikha In Helmut Lang

(STYLE NOTES: Helmut Lang “Villous” blue brushstroke hoodie $320 and shorts $240; high-top white men’s textured leather sneakers $550 at www.helmutlang.com. PHOTO CREDIT: Vlad Skyvood with styling by Helmut Lang senior stylist Danielle at Helmut Lang NYC Flagship SoHo).

Farah Zulaikha In Helmut Lang

(STYLE NOTES: Helmut Lang printed leather leggings $965; and alpaca pullover $370 at www.helmutlang.com. PHOTO CREDIT: Vlad Skyvood with styling by Helmut Lang senior stylist Danielle at Helmut Lang NYC Flagship SoHo).

Farah Zulaikha In Helmut Lang

(STYLE NOTES: Helmut Lang “Blaze” track jacket $495 and matching boxers $295 at www.helmutlang.com. PHOTO CREDIT: Vlad Skyvood with styling by Helmut Lang senior stylist Danielle at Helmut Lang NYC Flagship SoHo).

Farah Zulaikha In Helmut Lang

PEEKABO! Behind-the-curtains at HELMUT LANG!

Behind-the-scenes of my collection photoshoot with Vlad Skyvood.

Behind-the-scenes of my collection photoshoot with Vlad Skyvood.

Behind-the-scenes of my collection photoshoot with Vlad Skyvood.
After the photoshoot it's PARTY TIME!

After the photoshoot it’s PARTY TIME!

Thank you to all of my wonderful guests who came to observe the photoshoot and the new collection modeled by the birthday girl- ME!

Thank you to all of my wonderful guests who came to observe the photoshoot and the new collection modeled by the birthday girl- ME!

Farah Zulaikha Birthday Celebration At Helmut Lang SoHo
Custom Farah Zulaikha and Helmut Lang vanilla buttercream cake by Regina McRae of Grandma's Secrets NYC.

Custom Farah Zulaikha and Helmut Lang vanilla buttercream cake by Regina McRae of Grandma’s Secrets NYC.

Farah Zulaikha Birthday Celebration At Helmut Lang SoHo
Collection preview at Helmut Lang, exclusively for my guests.

Collection preview at Helmut Lang, exclusively for my guests.

Farah Zulaikha Birthday Celebration At Helmut Lang SoHo Farah Zulaikha Birthday Celebration At Helmut Lang SoHo
LOVED the slip on sneakers and leather leggings!

LOVED the slip on sneakers and leather leggings!

Farah Zulaikha Birthday Celebration At Helmut Lang SoHo
My sweet mother pictured with my friend Gabriela Panduru.

My sweet mother pictured with my friend Gabriela Panduru.

Pictured with my dear friends fitness model Zhanna Striano and Creative Director/Fitness Guru Gabriela Panduru.

Pictured with my dear friends fitness model Zhanna Striano and Creative Director/Fitness Guru Gabriela Panduru.

Pictured with the beautiful Gabriela and Chanel Celebrity Face Artist Liliana Beidaut wearing Helmut Lang's ultra-popular wrap jersey skirt and boxy blazer, topped with a Dolce & Gabbana crown!

Pictured with the beautiful Gabriela and Chanel Celebrity Face Artist Liliana Beidaut wearing Helmut Lang’s ultra-popular wrap jersey skirt and boxy blazer, topped with a Dolce & Gabbana crown!

Farah Zulaikha Birthday Celebration At Helmut Lang SoHo Farah Zulaikha Birthday Celebration At Helmut Lang SoHo Farah Zulaikha Birthday Celebration At Helmut Lang SoHo

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